Plus, Real Racing 3 players who drive carefully and avoid scraping up their cars will have to repair their vehicles less often, and thus can play longer. On top of this, everybody gets access to a vastly larger community. They get a premium service with quicker career progression and faster car unlocks, and casual Real Racing 3 fans are let in the door for free without having to make any sort of financial investment.

In this scenario, with Real Racing 3 as a service, deep-pocketed gamers aren't lured into a monthly contract, but instead can choose to pay any time that they've used up their daily allotment and want more game. Once you play it enough and unlock more cars, you can play it for twice as long. Of course, there is another way of looking at it: Real Racing 3 is a service that you can access totally for free, for 30 minutes per day. There is no option that allows a player to simply pay a flat fee for an all-you-can-race experience. Real Racing 3 does fundamentally change the relationship between the player and the game by shutting that down – unless they're willing to pay, and pay, and pay forever. We expect that racing games will let us play as much as we want. The time limit that players of games like FarmVille are used to isn't often used in the racing game genre, and that's what seems to have critics irritated. What big gaming publisher wouldn't want a piece of that? There is a market of wealthy gamers out there willing to spend literally thousands of dollars on their favorite games. It has been apparent for some time now that mobile game developers who don't embrace the free-to-play model are throwing away money that could've been theirs for the taking. 'They're all free with the exception of Minecraft.' 'Look at the top grossing ,' Woodman says. Today, the free-to-play, pay-for-stuff model isn't just less risky, it's practically required for success. 'It was too early and too scary,' Woodman said. Woodman says that the team behind Real Racing 2 considered a transition to free-to-play with that game, but EA was too squeamish to try it in 2010. 'That's not a business model that will support the next Real Racing.' 'You can't do that anymore,' says Kynan Woodman, development director on Real Racing 3. Real Racing 2 cost $2 million to develop over a period of 18 months, and often sold for as little as 99 cents. Rage all you want: If over 90 percent of the people playing Real Racing 3 are happy, and the business model is successful, why would EA do anything differently?

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